We Are Vs. And We Build Brands

We specialize in helping brands refresh or rebrand; and in launching sub-brands, campaigns, initiatives, or new products. Check out some of our past projects, learn how we think, and give us a shout when you’re ready for a Vs. approach to your brand.

LAUNCHING IN THE METAVERSE

A composite image showing the two designs of different designers - on the left, an orange neoprene dress that looks like a backwards trench coat, with the name "Annaiss Yucra" over it; on the right, a faceless inflatable creature made out of Tesco grocery bags, with the name "San." over it.

Building a virtual fashion brand for virtual spaces in a brand new landscape

Our client SwatchOn was developing a completely separate arm to their business, called VMOD – and quickly entering into the world of digital fashion, metaverse wearables, NFTs, AR, and virtual experiences. In launching this new brand, we knew we needed to build a virtual brand that resonated with real fashion designers.

View the VMOD Project

MORE THAN ONE HAT & ONE HAND

The round main logo for One Hat One Hand, showing a hand tipping a hat with a teal background.

Rebranding a fabrication and installation shop to bring focus to their creative skills

One Hat One Hand had been in business over a decade in San Francisco, and was ready to evolve into being equally-known for their design and creative skills, expanding their capabilities and reach across California. Time for a rebrand.

View the "OHOH" Project

GREAT ENOUGH FOR THE (JAZZ) GREATS

The book Jazz in Available Light floating at an angle.

Taking an important legacy and building it into a book and a brand

Jazz in Available Light is a multi-pronged brand built for and around Veryl Oakland, a decorated jazz photographer who shot the jazz greats from the 1960’s through ‘80s. From book design to web, socials, and events at galleries, bookstores, and jazz festivals, the broad work is a labor of love for his life’s work.

View the Jazz Project

Our Philosophy is Our Belief System

It’s how we think. It’s how we work. It helps guide whom we work with and for,
and it lives and breathes in what we create.

Heed
VS.
Speed
Relationship
VS.
Routine
Personal
VS.
Virtual
Savor
VS.
Consume
Personality
VS.
Looks
Decisions
VS.
Consensus
Handmade
VS.
Digital
24/7
VS.
9-5

OH, HELLO SOCIAL

For the launch of @Vmodfashionlabs and @vmod3dlibrary our main goal was to show fashion...
For the launch of @Vmodfashionlabs and @vmod3dlibrary our main goal was to show fashion...
Early 2022, SwatchOn was launching its new sister services, @Vmodfashionlabs and...
Leading up to the launch for @vmod3dlibrary we created a bunch of different content,...
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