This is our belief system
It’s how we think. It’s how we work. It helps guide whom we work with and for, and it lives and breathes in what we create.
HEED vs. SPEED
Wanting something yesterday means we’re working backwards to get there.
Set doable deadlines, to set up best for success. Because design created in record time isn’t going to break records.
RELATIONSHIP vs. ROUTINE
Get close to get it right.
A good project is a great affair. Open lines of communication, slight obsession, sleepless nights, some bickering… And celebratory drinks along the way. When we get to non-verbal communication, we’ve nailed it. Because that’s what great design is.
PERSONAL vs. VIRTUAL
Meeting face-to-face is irreplaceable.
Zooms don’t zip; FaceTime’s still a screen. In today’s tech-centric everything, We can all forget the people within our machines. Let’s remember to be Human, not just the part about Being.
SAVOR vs. CONSUME
Consuming is for survival. Savoring is for satisfaction.
Aim to make each design solution authentic. Imagine emotional experiences; craft clever words; create tactile designs; give goosebumps.
PERSONALITY vs. LOOKS
What’s trendy is temporary and fades even faster.
Work to understand the personality of a brand; As its makeup needs no makeup if you focus on actual foundation. Stop with the swipe-right, click-bait, shock ‘n awe; and instead illuminate what’s individual.
DECISIONS vs. CONSENSUS
Crowdsourcing design is not how you design for crowds.
Decisions are decided, whereas consensus is compromise. We work with people who make decisions. Because getting out front never comes by meeting in the middle.
HANDMADE vs. DIGITAL
Machines are a tool, not the solution.
Machines are a tool, not the solution. With digital, there is no Control + Alt + Aha! Digital autocorrects innovation because it’s end-product is perfection. Use tools, but don’t get used to them.
24/7 vs. 9-to-5
Clock thoughts, not time.
Don’t define work by hours on the job, as value can come in the shower, on a walk, over drinks. Think non-stop; work smart-time. Besides, that napkin’s just perfect for thinking.
See Our Projects