We specialize in helping brands refresh or rebrand; and in launching sub-brands, campaigns, initiatives, or new products.

We run a specific process, working in three phases for any type, size, or scale of project – once complete, we implement all we’ve created and hit go. 

Our Philosophy sums up our perspective and approach at Vs. pretty succinctly – in short:

We align ourselves with projects we’re excited about;
we go deep with each client;
we put a ton of care into what we create;
and we love working hard to build something new each time.

And our Projects show a range of work, across a variety of expertise and types of deliverables.

Discovery & Strategy

We make sense of your brand, and we make a plan.

In Discovery, we clarify your overall vision, understand the landscape, and understand your target audience so we can position ourselves to create a clear strategy. In Strategy, we align toward defined goals, define what makes your brand unique, and then outline a strategy to follow going forward.

  • Landscape Audit & Analysis
  • Audience Profiling
  • Brand Strategy
  • Digital & Social Strategy
  • Experience Design
  • Brand & Product Naming

Concept & Creative

We come up with the ideas and show how they’ll come to life.

In Concept, we use our defined Strategy to develop all concepts for execution, building storylines, storyboards, or moodboards. In Creative, we build out the creative direction for your brand, campaign, or activation, defining both the overall messaging and visual direction we’ll execute upon for each concept.

  • Concept Development
  • Art Direction
  • Identity Design

Voice & Visuals

We craft the final look, sound, and feel for all assets.

In Voice, we develop the final copy for each of the touchpoints that we’ve defined in Strategy; in Visuals, we design all final assets for touchpoints. The types of assets depend on the touchpoints; and the types of touchpoints depend on the Strategy.

  • Brand Guidelines
  • Brand Communication
  • Copywriting & Copyediting
  • Film & Video
  • Animation & Motion Graphics
  • Illustration & Graphic Design
  • 3D Design
  • Web Design


We hit go and launch it all live.

We take you through the launch or your brand, campaign, or activation. What this looks like completely depends on the project, and the Strategy we’ve created for the client. After ensuring a successful launch of all assets and initiatives that have been created, we can continue with more detailed analysis of the launch/campaign/initiative, or leave it in your hands to manage and adapt going forward.

  • Brand Launch
  • Campaign Launch
  • Campaign Management
  • …Hi Fives!
  • …Celebratory Drinks!