The book Jazz in Available Light floating at an angle.

A Legacy in a New Light

All that Jazz…in a book, a brand, and a passionate community of fans

  • Jazz in Available Light
  • Photography
  • Brand Strategy
  • Creative Direction
  • Identity Design
  • Book Layout & Design

This one is a pretty special project, as the client is Alexis’ Dad. Veryl Oakland is a decorated jazz photographer who shot the jazz greats from the 1960’s through ‘80s – everyone from Miles Davis to Thelonious Monk, Sarah Vaughan to Chet Baker. 

The goal: publish a coffee table book to showcase nearly 400 of his photos alongside personal stories of the musicians he worked with. So we sourced a publisher, designed the book layout, and developed his brand across a website, socials, materials for gallery openings and bookstore events, and content for advertising. A true, collective labor of love for his life’s work.

Jazz in Available Light

Project info

After landing Schiffer Publishing we designed the cover and layout for the book, championing more of an art book style, with metallic effects as a visual surprise.

Marketing materials such as postcards and business cards showing Miles Davis and Dizzy Gillespie
An image of a mobile device showing the Jazz in Available Light instagram profile, and an open laptop showing the website design for Jazz in Available Light, both featuring black and white pictures of different Jazz artists.


Aligned with the release of the book in 2018, we built a marketing campaign focused on galleries, music events, bookstores, schools, and radio stations, and created materials that worked cohesively with the brand we’d established.

Silver camera case covered in travel stickers, owned and used by Veryl Oakland.

Our current focus: Working with archivists from the University of Colorado American Music Research Center Archive to properly archive, catalog, and house his three decades of work, ensuring its longevity for years to come.

A black and white photo of photographer Veryl Oakland wearing several cameras around his neck, standing with two other photographers.