SwatchOn, a wholesale fabric supply platform servicing the fashion industry, wanted to increase brand awareness with fashion designers worldwide. After developing a clear brand strategy, we coordinated a global design contest, aligned with various cultural influencers, and produced content across press and socials.
Visualizing the Future of Fashion
Making a wholesale fabric supplier feel more Fashion
- Brand Strategy
- Creative Direction
- 3D Design
- Web Design
585 contestants from 26 countries. 10 finalists selected. Each got $1,000 worth of fabric from SwatchOn to design one look: No limits, just creativity.
We remotely interviewed each of the selected designers during the global pandemic lockdown, and then documented their story and creative processes, from sketching to patternmaking. The Result: Tons of content across socials, ads, and each designer’s own channels, for fans to engage with.
We produced a virtual runway of sorts…which was a totally new concept in 2020. The designers’ final looks were digitized using CLO3D, making for true-to-life garment simulation. IRL to URL…as each real garment had its own “digital twin.”
WALK THE DIGITAL RUNWAY
The Future of Fabric website we designed was all about the designers: 10 talents from 9 different countries – Estonia, India, UK, Canada, Austria, Holland, Hong Kong, Taiwan, Peru. We designed a site that felt futuristic; a bit like you’re in space; a little like traveling the globe.